Guest: Ron & Nancy Bogart

Nancy and Ron Bogart have been married since 1989, started their first business together in 1992, and somewhere along the way figured out something most business owners spend decades chasing: how to build something real and keep it going.
Nancy is the founder and CEO of Jordan Essentials, a 26-year-old direct sales company based in Nixa, Missouri, that manufactures and ships non-toxic personal care products — lotions, scrubs, soaps, magnesium sprays — and supports thousands of independent consultants across all 50 states. Ron spent 13 years taking a sole proprietorship to an employee-owned company of 220, tripling both its size and share price along the way. Three of their four children work at Jordan Essentials. The fourth works with Ron.
They are, as Deborah puts it, a power couple — not in the surface-level sense, but in the way that two people who genuinely like each other make better decisions together than either would alone.
This conversation covers a lot of ground: how a children's book about lavender spray and a monster under the bed became a real business product, why Nancy doubled her revenue in a sector that is not seeing a rising tide, what the Judgment Index revealed about a hire Ron almost didn't question, and why Ron ignored a book recommendation from his wife for five years before it changed everything.
Ron's new book, A Heartbeat Away, arrives in April 2026. It's a fable — mostly made up, he says, except for the parts that are true. The story behind it spans more than a decade. When Ron first took on the CEO role at his current company, the outgoing owner had a heart attack eight months into the transition, forcing Ron to take over much faster than anyone planned. He navigated that successfully. Then, eleven months before this recording, Ron had open heart surgery of his own — unplanned, and a direct test of whether his own succession systems were ready. They weren't fully ready. His argument in the book: succession plans fail not because people don't care, but because a plan that isn't embedded in a living operating system isn't really a plan at all. Ron had lived that truth from both sides of the table.
If you run a business, lead a team, or are somewhere in the middle of figuring out what sustainable growth actually looks like — this one's for you.
Meet Ron & Nancy Bogart:
Nancy Bogart is the Founder and CEO of Jordan Essentials, a family-owned, American-made wellness and skincare company she started over 25 years ago at her kitchen table. Known for pioneering magnesium-based products and clean, non-toxic formulations, Nancy has built a thriving direct sales company rooted in integrity, faith, and empowerment. She is a passionate leader, speaker, and mentor who believes business should be both profitable and purpose-driven. A wife, mom, and CEO entreprenuer, Nancy loves encouraging others to lead with heart, resilience, and vision while building something that truly lasts.
Ron Bogart is the Chief Executive Officer of Gold Mechanical. Since 2012, he has led the organization through its transition from a sole proprietorship to a 100% employee-owned ESOP. Under his leadership, Gold Mechanical has doubled in size, expanded its locations, and tripled its share value. Ron holds a Doctor of Strategic Leadership, a Master of Organizational Leadership, and a Bachelor of Business Administration—all from Evangel University—where he has also served as an adjunct professor in the Graduate Business Studies program and the College of Online Learning for nine years.
An entrepreneur at heart, Ron launched his first company at age 23; it continues to operate today under its third ownership group. Since 2000, he and his wife Nancy have owned Jordan Essentials, a nationwide manufacturing and sales company that continues to thrive and grow.
Ron and Nancy have four adult children, ages 28–32. After spending time building their own careers elsewhere, all four are now involved in one of the Bogart family enterprises.
Nancy Bogart on LinkedIn
Ron Bogart on LinkedIn
Jordan Essentials
Gold Mechanical
A Heartbeat Away on Amazon