Guest: Art Saxby

In this podcast, Deborah does a round-up of perspectives on the crucial topic of culture, incorporating relevant highlights from prior podcasts of four CEOs:  
Art Saxby, CEO and Founder of Chief Outsiders notes that the biggest lessons have been the importance and power of culture - the culture that draws the greatest leaders and contributors to work for the company and magnetizes like-minded clients to it because they hold the same values.(Full episode is here: EP25: Scaling Your Business - Curiosity and Leadership)
Chris Yeung, CTO and co-founder of Vimbly Group says “Some of the greatest accomplishments in humanity have been through partnership and cooperation” - and he values this type of culture so strongly, that he & his partner made the decision to shut down a company they had acquired when they found it a toxic culture. He merely called it a “hard lesson.” (Full episode is here: EP7: CTO Masterclass: How to Build a High-Performing Tech Team)
Xena Ugrinsky, CTO and Founding Partner at Pilot Wave Holdings Management, brings in the cultural impact on the speed and effectiveness of AI and digital transformation where sometimes we have to break the old cultural norms so that it’s okay to experiment, fail and leverage what you’ve learned. 
(Full episode is here: EP19: Building a Future-Ready Business - Tech, Culture, and Strategy)
Herby Duverné, CEO of Windwalker Group is creating A culture where people are working hard, yet having a good time - they are passionate about performing because they believe what the company is doing and what the company is is special.  
(Full episode is here: EP13: Building a Business on Solutions Rather Than Problems)
 
Links from this episode:
Herby Duverné on LinkedInWindwalker
Xena Ugrinsky on LinkedInXena Ugrinsky on TwitterPilotwave Holdings
Chris Yeung on LinkedInVimbly Group
Art Saxby on LinkedInChief Outsiders

Art Saxby's wisdom resonates with CEOs seeking transformative growth. His insights crystallized his journey from Frito Lay's marketing to turning around bankrupt entities. Saxby delineates the disparity between small and big M marketing, advocating for a holistic approach that combines tactical execution with strategic vision. He spotlights Imperial Sugar's shift from a sugar manufacturer to a supply chain leader, illustrating the impact of aligning with customer needs.Saxby's core tenet is a market-rooted business plan. He underscores dissecting customer behavior, competitor dynamics, and internal strengths to fuel strategy. Incorporating external viewpoints enhances the strategy's innovation. His philosophy transcends marketing and sales barriers, emphasizing adaptive solutions over fixed ratios. His approach champions tailored strategies that stimulate growth on multiple fronts.Art Saxby equips CEOs with a growth roadmap that shuns convention. By melding change, market insight alignment, and holistic sales-marketing synergy, he empowers CEOs to steer dynamic expansion. Listen to this commentary, "Elevating CEOs: Art Saxby's Blueprint for Strategic Growth."
 
To hear the full interview, listen here.
 
Links from this episode:
Art Saxby on LinkedIn
Deborah Fell on LinkedIn
Chief Outsiders

Deborah interviews Art Saxby, CEO, Founder and Principal of Chief Outsiders. They unravel the secrets behind building a thriving business empire. In the first half, Art shares the genesis of his business. He realized the potential of leading mid-size companies strategically. This inspired him to start his own company, but he faced the challenge of finding clients who couldn't afford full-time executives like himself. Thus, the concept of offering fractional services emerged. Art emphasizes the importance of understanding market dynamics and customer needs to position a company for growth. The interview also delves into the significance of vision, focus, and learning from peer groups. The insights shared in the interview shed light on the practical and strategic aspects of marketing and might just be what you need to elevate your business.
In the second half, they continue by talking about innovation. It's not just about having the best ideas; it's about understanding the power of insights. Art Saxby stresses that every business needs to start with a deep understanding of its customers, competitors, and themselves. But here's the twist—sometimes, a fresh external perspective is the key to unlocking untapped potential. Are you ready to be challenged and invigorated by new ideas?
Art shares how curiosity, insights, and the willingness to be coached by other experts led to his company's growth and success. As a CEO, you'll discover the importance of having a top-notch leadership team, the right business strategy linked to insights, and how to foster a culture that drives results.
This episode is your guiding light if you want to make big things happen, scale your business, and thrive in uncertainty. Join us as we delve deep into the power of culture, autonomy, and purpose and witness firsthand how this exceptional leader continues to steer his company through dips, challenges, and triumphs. Join us for this episode: "Scaling Your Business: Curiosity and Leadership."
Links from this episode:
Art Saxby on LinkedIn
Deborah Fell on LinkedIn
Chief Outsiders