Guest: Deborah Overdeput

Last week, my guest Deborah Overdeput emphasized the opportunity for sales and marketing to drive success when they work together vs when they act in silos.  Deborah has a way of taking atmospheric statements like “sales and marketing alignment” and breaking them down into the practical day-to-day of what needs to be done and who needs to do what to move the business. She used the term “sales enablement” and I unpack what that means in this session.  I also bring in my perspective on the importance of understanding and supporting the prospective client’s research and buying process vs a one-dimensional internal view of the sales funnel.  
To hear the full interview with Deborah Overdeput, listen here.
About Deborah Overdeput:
Deborah has 20+ years of experience as a global marketing leader working with CEOs at financial technology (fintech), SaaS, business consulting, and technology companies to achieve double-digit revenue growth, turning flat businesses into growing enterprises. She applies modern marketing techniques to drive top-of-funnel activity and nurture leads, working collaboratively with sales to build revenue momentum.
Links from this episode:
https://www.linkedin.com/in/deborahoverdeput/ 
https://www.linkedin.com/in/deborahfell 
https://chiefoutsiders.com 

In this episode, Deborah Fell is joined by Deborah Overdeput, CMO and Chief Outsiders. Together they talk about the importance of alignment between sales and marketing in order to achieve business success. Drawing from her experience, Overdeput explains how marketing and sales are often at odds because they operate in different silos, with different perspectives and goals. When these two teams work together, they can drive business success. She also shares insights on some of the strategies and tools that sales and marketing can use to ensure that they are on the same page. For Overdeput, the key is trust, and building a relationship based on trust, sales, and marketing can create a collaboration that works towards a common goal. She also shares how her background in engineering and marketing enables her to operationalize marketing strategies to drive business growth. Finally, Overdeput highlights her love for helping businesses challenge their pipeline and providing them with the necessary tools and strategies to drive growth.
About Deborah Overdeput:
Deborah has 20+ years of experience as a global marketing leader working with CEOs at financial technology (fintech), SaaS, business consulting, and technology companies to achieve double-digit revenue growth, turning flat businesses into growing enterprises. She applies modern marketing techniques to drive top-of-funnel activity and nurture leads, working collaboratively with sales to build revenue momentum.
Links from this episode:
https://www.linkedin.com/in/deborahoverdeput/ 
https://www.linkedin.com/in/deborahfell 
https://chiefoutsiders.com