Success Beneath the Surface
Episodes
Wednesday Jul 26, 2023
EP24: Gaining an Edge: Unraveling Customer Desires
Wednesday Jul 26, 2023
Wednesday Jul 26, 2023
Last week, we delved into the world of customer knowledge on Success Beneath the Surface, and what an eye-opening journey it was! As Susan Finch and I explored the importance of truly understanding our customers, we uncovered a game-changing insight that separates successful businesses from the rest.
We often claim to know our customers, but do we really grasp their desires and needs beyond the surface level? Let me share a personal experience that perfectly illustrates this point. My husband and I recently purchased outdoor furniture, but what we truly sought were not just chairs, but unforgettable moments with loved ones in our courtyard.
The key is to look beneath the obvious and ask the right questions. That's precisely what the perceptive sales representative did, earning our business and future loyalty. I challenge you to question if your company truly comprehends your customers' deepest needs. Join me in this commentary as we uncover the untapped potential of gaining deeper customer insights for the growth and prosperity of your business. Don't miss last week's full episode, "Navigating Change: CEO's Playbook for Profitable Adaptation."
Links from this episode:
Deborah Fell on LinkedInChief Outsiders
Susan Finch on LinkedInFunnel Media Group, LLC
Wednesday Jul 19, 2023
EP23: Navigating Change: CEO’s Playbook for Profitable Adaptation
Wednesday Jul 19, 2023
Wednesday Jul 19, 2023
In this episode, CEOs of B2B companies are invited on a transformative journey, discovering the key considerations needed to unlock remarkable opportunities and fortify their businesses amidst the ever-present seasons of uncertainty. Deborah emphasizes the importance of truly understanding customers' experiences, empathizing with their challenges, and aligning with their evolving needs. By staying connected and adapting swiftly, CEOs can position their companies as trusted allies, ready to deliver the right solutions precisely when needed.
She encourages CEOs to cultivate a genuine partnership with their customers, seeking valuable feedback and co-creating extraordinary experiences. She highlights the power of focusing on customer profitability, refining product portfolios, and identifying the true differentiators that drive customer loyalty.
Funnel Media Group's senior producer, Susan Finch, is in the host seat for this episode.
Links from this episode:
Deborah Fell on LinkedInChief Outsiders
Susan Finch on LinkedInFunnel Media Group, LLC