EP22: When You’re Green, You’re Growing, When You’re Ripe, You’re Rot.

Deborah unpacks last week's episode featuring Ed Valdez, a partner, and Chief Marketing Officer at Chief Outsiders, where they discussed the importance of leveraging artificial intelligence (AI) in business processes. He emphasized that companies not utilizing AI are falling behind. Real-time customer insights, such as their responses to website content and search behavior, are crucial for optimizing results and expenses. Traditional methods like focus groups are no longer efficient, as AI enables real-time learning, adjustments, and improvements.

Valdez explains that businesses not leveraging AI in marketing or customer service will eventually be left behind. The average lifespan of businesses has decreased due to advancing technologies, and adapting to AI is crucial for survival. 

Businesses that remain stagnant are moving backward, while those embracing AI can enhance their operations, serve clients better, and achieve improved business results.