Commentary

In our original discussion, William Bowie, President and CEO Empower Construction, shared powerful insights about leadership, purpose, and the profound impact his mother's advice had on shaping his life philosophy.
Today, we'll revisit some key moments from that conversation, exploring how William's commitment to excellence has driven his success as a business leader and community advocate. We'll examine how his mother's words - "Whatever you're going to be, be the best at it" - became a guiding principle in both his personal and professional life.
We'll also delve into William's approach to mentorship, his passion for empowering youth, and how he's built a company culture focused on helping individuals become the best versions of themselves.
Join me as we reflect on these valuable leadership lessons and consider how we can apply William's inspiring outlook to our own lives and careers.
Listen to the full episode here.
About William Bowie:
William Bowie is the President & CEO of Empower Construction, a Utility Construction Contractor based locally in the Greater Philadelphia area focusing on the utility infrastructure. With over 20 years of experience in the utility construction industry, he provides inspired leadership company-wide and steers the company’s vision and goals for strategic growth and success. Alongside Empower, William strives to promote the importance of mentoring the youth by equipping them with the tools they need to be successful in the workforce today and in the future. William currently serves as a Board Member for many organizations to further his leadership and foster the growth of Diversity, Equity & Inclusion, and Workforce Development in the Greater Philadelphia area.
Links from this episode:
William Bowie on LinkedIn
Empower Construction website
Deborah Fell on LinkedIn
Chief Outsiders
 

Creating a workplace that feels like home while embracing discomfort for growth - these seemingly contradictory ideas form the core of today's commentary.
In this episode, we're revisiting my conversation with Colleen Vacelet, founder of Intreegue Designs and CEO of Order Green Supply. Colleen shared her unique approach to building company culture, emphasizing the importance of creating an environment where employees genuinely want to spend their 40 hours each week.
But Colleen didn't stop there. She also highlighted the value of "living in uncomfortability" as a driving force for personal and professional growth. From taking leaps in her career to navigating the challenges of acquiring new businesses, Colleen's experiences underscore how stepping out of our comfort zones can lead to remarkable progress.
As you listen, consider how you might apply Colleen's insights to your own leadership style. How can you create a welcoming workplace while also pushing yourself and your team to embrace the discomfort that often precedes growth?
About our Guest:
Colleen Vacelet is a prominent figure in women's entrepreneurship, known for founding Intreegue Design and acquiring Order Green Supply. With a diverse background in landscape architecture and business, she holds licenses and certifications in multiple states. Colleen's commitment to education is evident through her role as an Adjunct Professor at the University of Maryland. She is actively involved in professional organizations, has held leadership positions, and has received numerous awards for her contributions. Colleen's dedication to excellence and mentorship has earned her recognition, including the prestigious BBJ’s 2024 Mentor of the Year Award. Her work extends to supporting women in construction, showcasing her commitment to the field and community.
Listen to the full episode here >
 
Links from the Episode:
Colleen Vacelet on LinkedIn 
Deborah Fell on LinkedIn
Chief Outsiders
 
More about Intreegue Designs:
Are you looking for a landscape architecture firm that can bring your outdoor space to life? Look no further than Intreegue! Standing tall in the field of landscape architecture, they are making a profound impact with every design. With years of experience and a passion for thoughtful design, they offer a unique blend of creativity and environmental sensitivity in every project. Their expertise tackles urban design to botanical garden design, residential to commercial retail, and even social impact projects. Let them create an outdoor space that will intrigue your senses and leave a lasting impression.

What a magnificent top 10 list! From Joe Leo on birthing a company to Joe Grace, who births audiences for companies, we've got Torey Carter-Conneen on inspiring unity and focus by simplifying complexity. And then, of course, there's James Hyman, who's made a successful career as a serial turnaround CEO. He balances accountability and empowerment within his teams to make progress. Topping it off is Kyle Buckett, a retired U.S. Navy SEAL who has lived up to the importance of culture improvement and fit in creating elite teams. This is the stuff not from people who write books, although several have written books, but from people who have created or transformed and ultimately lifted teams and companies to new levels. I'll warn you, they don't make it sound easy, but they do share what drove them. Pick an episode on a relevant topic and listen in as they dive in. Several common themes emerge across these episodes of Success Beneath the Surface:
Leadership and Team Building: Many of the guests, including James Hyman, Joe Leo, Kyle Buckett, and Torey Carter-Conneen, discuss strategies for effective leadership and building high-performing teams. This includes balancing accountability with empowerment, understanding individual team members, and creating a culture of excellence.
Adapting to Change and Complexity: Several episodes touch on navigating complex business environments, whether it's James Hyman's approach to restructuring companies, Joe Leo's entrepreneurial journey, or Torey Carter-Conneen's efforts to unite diverse constituents in a trade association.
Customer Focus and Understanding: Joe Grace's insights on direct-to-consumer marketing and Deborah Fell's experience with the trampoline park client highlight the importance of deeply understanding customer needs and tailoring experiences accordingly.
Authenticity and Storytelling: Joe Grace emphasizes the power of authentic storytelling in marketing, while other guests touch on the importance of aligning personal values with organizational missions.
Continuous Learning and Skill Development: Many guests, including James Hyman and Joe Leo, stress the importance of broadening skill sets and learning from experiences to drive success.
Innovation and Adaptability: From leveraging AI in business to adapting marketing strategies, the episodes highlight the need for leaders to stay innovative and adaptable in changing business landscapes.
Creating a Supportive Culture: Multiple episodes touch on the importance of fostering a supportive environment where team members can grow, take risks, and reach their full potential.
These themes collectively emphasize the multifaceted nature of leadership and success in various business contexts, from startups to large organizations, across different industries. You can find the full playlist here >

CEOs are often laser-focused on destinations—quarterly targets, market share goals, and exit strategies. But what if the true measure of leadership lies in valuing the journey as much as the endpoint? This insight comes from a recent conversation with Bob Roda, CEO of Hemasonics, who emphasizes the fulfillment of embracing daily experiences. As someone who regularly engages with CEOs, I've observed a common fixation on end results. However, reflecting on my own career and those of successful leaders, it's clear that real value often emerges from the collective moments of triumph, failure, and growth along the way. This commentary explores the power of balancing destination-driven goals with an appreciation for the journey, offering a fresh perspective on leadership and organizational success that resonates in today's dynamic business landscape.
About our guest:
Robert A. Roda (Bob) joined HemoSonics in February 2020 as the company’s President and CEO, bringing more than 25 years of global experience developing and commercializing innovative diagnostic and medical device products and services.Most recently, Bob Roda served as President and CEO of Menarini Silicon Biosystems, Inc., a diagnostic and biotech company focused on the use of liquid biopsy and predictive diagnostic tests for the treatment of cancer patients. Prior to that position, he was Vice President and General Manager at Becton Dickinson, where he led the medical and procedural solutions business in the US. From 1998-2012, Bob held positions of increasing responsibility at Johnson & Johnson in both the medical device and diagnostic sectors, with his last role being worldwide VP Marketing in Immunohematology, Donor Screening, and Clinical Laboratories at Ortho Clinical Diagnostics, a J&J company. Bob earned a Bachelor of Arts in Economics from the University of Rhode Island and completed postgraduate coursework at Kellogg Graduate School of Management.
Links from this episode:
HemoSonics website 
HemoSonics YouTube channel:  
X @HemoSonics
HemoSonics on LinkedIn 
Deborah Fell on LinkedIn
Chief Outsiders

Deborah Fell reflects on her recent conversation with James Hyman, a seasoned turnaround CEO and board member. Deborah discusses the key insights from their full episode, focusing on themes of leadership, accountability, and empowering teams. She shares her experience leading a diverse and accomplished team of sales and marketing executives from various industries, highlighting the challenges and rewards of being a "leader of leaders." Deborah emphasizes the importance of inspiring confidence, showing compassion, and knowing when to compromise. 
About James Hyman:
James Hyman brings 25+ years of experience in international business leadership as CEO and Independent Director, driving demonstrated performance improvement. James has had responsibilities for operations, finance, M&A, and restructuring businesses across multiple US and European industries, as well as at leading companies such as GE Capital, McKinsey, JPMorgan & Starwood Hotels. He has delivered shareholder value as CEO of six companies, as a Board member of public & private companies, as an advisor to start-up/venture-backed companies, and as a Senior Advisor to Stifel’s Investment bank. He is a Partner with Marketing Strategies, LLC, which provides consulting and M&A advice to private equity firms and portfolio companies.
As a Board member of 11 companies (currently Watterson Solutions), James works to focus the organization on business building and creating shareholder value within a structure of strong governance. As a Board member, he works with management on critical-path strategy issues, leadership development, and risk management. He has served on multiple committees: Audit (Chair), Compensation, Governance (Chair), and Transaction/Special Committees (Chair).
As CEO, James is a leader who delivers shareholder value with large and sustained improvements in operating and financial performance - currently as CEO of PE-owned United Site Services, and previously of Corizon Health, Citizens Parking, CEC, and TestAmerica as well as Chairman & CEO of NYSE-traded Cornell Companies. For underperforming B2B services and industrial businesses, he brings strong process improvement and lean sigma skills to bear, emphasizing growth, top-grading, margin expansion, and return on capital.

In this episode of "Success Beneath the Surface," Deborah Fell shares a story sparked by her recent conversation with Susan Finch about understanding and nurturing individual team members. Deborah emphasizes the importance of recognizing each person's unique experiences and skills, and providing opportunities for growth and development. She highlights the value of creating a supportive environment where team members feel comfortable stepping out of their comfort zones, learning from their experiences, and receiving encouragement along the way. Deborah's insights offer valuable guidance for team leaders, including CSOs, HR professionals, and CEOs, who aim to unlock the full potential of their teams by embracing individuality and fostering a culture of trust, rather than micromanaging because you just want to be involved.
 
Links from this episode:
Deborah Fell on LinkedInChief Outsiders
Susan Finch on LinkedInFunnel Media Group, LLC

In our last episode, Deborah interviewed Kyle Buckett, a retired member of the elite US Navy SEALs. Today, she focuses on one specific segment from that conversation where Kyle shares his insights on building high-performing teams and the parallels between military leadership and the business world.
As a CEO, your role is to define a clear mission and assemble a team of leaders who can work together to achieve the impossible. Kyle's unique perspective, drawing from his experiences in both military and civilian settings, offers valuable lessons for anyone looking to create a culture of excellence in their organization. 
Listen to the full interview here:
EP57: Lessons from a SEAL - Culture Improvement with Culture Fit to Build Your Elite Team
Links from this episode:
Kyle Buckett's book
Culture Force
Kyle Buckett on LinkedIn
Deborah Fell on LinkedIn
Chief Outsiders
About Kyle Buckett:
Kyle Buckett is an unshakable idealist who believes in a bright future and our ability to build it together through developing strong cultures. 
Kyle’s WHY is to refine and create positive cultures that attract great people. He believes great people working together make elite teams. Elite teams make organizations elite. And when you have elite organizations striving for excellence in their missions, the world is a much better place!
With a vision to change the way businesses think, act, and operate, Kyle and his team work with leaders and organizations in nearly every industry to help transform company culture and create a better working world.
As a retired Navy SEAL leader, board member, and former COO and CHRO of a publicly traded company, Kyle has discovered remarkable patterns in how some of the greatest movements in history were led by self-lead teams. He is fascinated by the people and organizations that make the greatest, lasting impact on the world. He has devoted his life to sharing his thinking, and leading movements to inspire people to do the things that inspire them.

In this commentary, Deborah Fell reflects on her conversation with Joe Grace from the previous episode. She relates Joe's insights to her experience working with a trampoline park client in Canada whose business was threatened by new competitors. Deborah describes how she helped the client segment their customer database, tailor messaging and offers, and improve the customer experience, ultimately allowing them to recover lost revenue and grow the business. She emphasizes the importance of deeply understanding the customer and focusing on the details of the 360-degree experience. Deborah then highlights a clip from the Joe Grace interview where he discusses his success with direct-to-consumer marketing of the Thighmaster in the 80s and 90s, and how the insights he gained about marketing to women proved valuable in later turning around WebMD's struggling business.
Links from this episode:
[email protected]
Joe Grace on LinkedIn
Chief Outsiders Profile page

In episode 49 of Success Beneath the Surface, host Deborah Fell spoke with Torey Carter Conneen, CEO of the American Society of Landscape Architects. One key theme was simplifying complexity. As the leader of a trade association with diverse constituents, Torey sees his role as uniting everyone around a shared mission.
Deborah reflects that whether in complex organizations like Torey's or simpler ones, complexity can quickly arise from a lack of listening and leadership. Without the air of inspiration, problem-solving focus, and commitment to achieving better outcomes together, complexity takes over.
Torey shares how his roles have been driven by a deep connection to organizational missions and purposes that align with his own values.
About Torey Carter-Conneen
An accomplished executive leader with over 20 years of experience, Torey Carter Conneen formulates strategies and plans to drive organizational success. As COO of AILA, he oversees operations, education, conferences, publications, finance, and more to support the 15,000+ immigration attorney members. He led the development of strategic and operating plans and ensured accountability against goals. As SVP, Finance, and CFO at the Center for American Progress, he oversaw accounting, administration, and IT for the $50M organization and advised the President & CEO as part of the executive team. As Acting President & CEO of the Victory Fund and Institute, he partnered with leaders and the Board on strategic, operating, and financial plans during the CEO’s sabbatical. He excels at managing deadlines and challenges while delivering immediate results. Skilled at cultivating engaging work environments to promote performance excellence.
Torey Carter-Conneen on LinkedIn
Deborah Fell on LinkedIn
Chief Outsiders

In this insightful commentary episode of Success Beneath the Surface, host Deborah Fell shares her key takeaways from her conversation with Alexei Miller, Managing Director of DataArt. Discover the secrets behind DataArt's impressive employee referral and loyalty metrics, which have remained strong over decades of growth. Alexei emphasizes the importance of a culture-based organization, where informal ties, trust, and freedom fuel employee longevity and willingness to refer others. However, as the company scales, maintaining this culture becomes increasingly challenging. Alexei candidly discusses the difficulties of passing on the company's culture to new hires as DataArt expands rapidly. Despite these challenges, DataArt's employee loyalty metrics remain high compared to industry standards. To dive deeper into Alexei's masterclass on building culture and retaining people, be sure to listen to the full episode:
EP52: Humble Beginnings to Global Success - The DataArt Story
Links from this episode:
Alexei Miller on LinkedIn
DataArt
Deborah Fell on LinkedIn
Chief Outsiders
About Alexei Miller:
Alexei Miller is a Managing Director at DataArt. He leads strategic sales and client engagement efforts for global technology consultancy, focusing on IT strategy, new system development, and technology innovation. Alexei joined DataArt when the company was founded, in 1997, and was elected to the Board of Directors in 2002. Over the past two decades, he has been overseeing product and service development, delivery, sales and management of key accounts and has built DataArt’s Finance practice. Alexei has been instrumental in establishing DataArt’s position as a global technology leader dedicated to service excellence and helping to significantly grow the company's operations on a global scale.